How to get approved for A2P 10DLC SMS Campaign

1. Understand A2P 10DLC

• A2P 10DLC = Application-to-Person messaging via 10‑digit long codes (local numbers) in the U.S., used for automated and business-to-customer messaging. It replaced unregulated P2P routes to cut spam and ensure consent YouTube+10Twilio+10Twilio Help Center+10.

• Required if you're sending SMS or MMS via Twilio’s local (10‑digit) numbers in the U.S. Toll-free or short codes don’t need A2P registration Twilio.

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2. Two-Step Registration: Brand + Campaign

You must register both:

1. Brand – verifies the legal entity sending messages.

2. Campaign – details how messaging works, including opt-in/out and sample content Twilio Help Center | GoHighLevel Guide.

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3. Define Campaign Use Case

Choose one that matches your intent:

• Standard, Low‑Volume Mixed, or Special cases (like non-profits)
  Fee and throughput vary by campaign type | Twilio Help Center.

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4. Prepare Documentation & Assets

Business details (for Brand):

• Must match public records exactly (legal name, EIN, address) 

Website & privacy info:

• Working, publicly accessible website with Terms & Privacy Policy stating “message/data rates may apply” and no sharing of mobile data | GoHighLevel Guide.

Opt-in & sample messages:

• Explain how users opt in (web form, SMS keyword, QR, verbal).

• Provide double opt-in flow if recurring messaging.

• Include sample messages with:

  • Sender identification

  • Templated fields in [brackets]

  • Opt-out/instructions (e.g. “Text STOP”)

  • Help contact

  • “Message & data rates may apply” | GoHighLevel Guide.

Confirmation & support messages:

• Opt-in confirmation (immediate): brand name, opt-out/helper text, frequency disclosure.

• Opt-out confirmation: acknowledgement, brand name, no further messaging.

• Help response: includes brand and support info | GoHighLevel Guide | FG Funnels Guide.

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5. Best Practices for Approval

• Keep consistency across brand name, website domain, email, messaging flows .

• Opt-in must be clear, separate, with checkboxes on web forms; disclaimers must be explicit GoHighLevel Guide.

• Provide verifiable proof (e.g., screenshots or public links) for any non-public opt-in flows GoHighLevel Guide.

• Avoid restricted content (e.g. cannabis, hate speech) GoHighLevel Guide.

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6. Avoid Rejection Pitfalls

Common rejection causes and fixes:

1. Opt-in or CTA cannot be verified – fix by adding proof or better detail.

2. Website not accessible or invalid URL – ensure link works or provide screenshot link.

3. Incorrect Brand type – e.g., Sole Proprietor with EIN → must use Standard.

4. Sample messages mismatched to use case – review consistency and include required elements.

5. CTA issues – add public proof or clarify methods - GoHighLevel Guide.

*Note: Reviews check all fields—not just the first error—before approval .

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7. Submission & Vetting

• Campaigns are manually reviewed: 1–7 business days typical Twilio Help Center.

• After rejection, address all flagged areas before resubmitting.

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8. Maintain Compliance

• Stick with the same phone numbers and opt-in flows to build trust and reputation FG Funnels Guide.

• Carriers may audit anytime—even post-approval—so ensure ongoing compliance GoHighLevel Guide.

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Quick Checklist

1. Pick appropriate Campaign use case.

2. Publish clear Terms/Privacy policy with all disclosures.

3. Craft required messages:

   • Opt-in confirmation

   • Sample templates (≥2)

   • Help and opt-out responses

4. Ensure consistency across messaging, website, email domains.

5. Submit and be prepared to revise after review.

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By following this concise checklist—with precise documentation, public opt-in proofs, accurate sample messages, and matching brand info—you’ll maximize your chances of a smooth A2P 10DLC campaign approval.